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Trifecta Nutrition, Inc.
Online Privacy Policy

Last revised: March 12, 2020

Thank you for visiting Trifecta Nutrition, Inc.’s website (referred to as “Trifecta” or “Company”). This Online Privacy Policy applies to www.trifectanutrition.com, owned and operated by Trifecta, and any other online interface that links to this Policy, (each, a “Site,” and collectively, the “Sites”). This Policy describes how Trifecta collects and uses the personal information you provide. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information.

Agreement to this Policy

By using the website, you agree to the terms of this Policy. If you do not agree to the terms of this Policy, please do not use the website. We reserve the right to change this Policy without prior notice. You agree to obtain annual notices of, and changes to, this Policy electronically by visiting this website. You can determine when this Policy was last revised by referring to the "Last Revised" legend at the top of this page. Any changes to our Policy will become effective upon our posting of the revised Policy on the website. Use of the website following such changes constitutes your acceptance of the revised Policy then in effect. Therefore, we encourage you to review this website from time to time for changes to our Policy.

Collection of Information

We collect personal information and non-personal information through the website. Personal information is information that identifies you as an individual. Non-personal information is aggregated information, demographic information, IP addresses and any other information that does not reveal your specific identity.

Personal information. We may collect the following types of personal information:

  • Identity Data includes first name, last name, social media username or similar identifier, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details (solely for the purpose of processing payments).
  • Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
  • Technical Data includes internet protocol (IP) address, MAC address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
  • Voice Data includes voice recordings captured on recorded telephone calls.
  • Location Data includes your location where this is determined via your mobile phone.
  • Other information you provide to us. You may share other information about yourself by, for example, publishing and sharing the information with our Sites. Sometimes you may also choose to provide more sensitive forms of personal information to us, such as information regarding your physical or mental health, eating habits, physical characteristics, biometric data, race or ethnicity, or lifestyle. We collect this sensitive information with your consent, if required by law, and we take special steps to protect and limit any use of it to the purposes for which it is provided.
  • Social media. You can engage with some of our content and offerings, such as offerings on or through third party communities, forums, and social media sites, services, plug-ins, and applications (“Social Media Sites”). When you link to or interact with our Sites or content through Social Media Sites, you may allow us to receive certain Information from your social media account (e.g., name, user ID, email address, profile photo, photos and videos, gender, birthday, location, your list of friends and their contact details, people you follow and/or who follow you, the posts or the 'likes' you make). We may also receive Information from your interaction with our content (e.g., content viewed and information about advertisements you have been shown or have clicked on). By providing this Information or otherwise interacting with our Sites through Social Media Sites, you consent to our use of Information from the Social Media Sites in accordance with this Privacy Policy. For information about how you can customize your privacy settings on Social Media Sites, and how those Social Media Sites handle your personal information and content, please refer to their privacy help guides, privacy policies, and terms of use. 

Non-personal Information. We may collect the following types of non-personal information:

  • Log Files: Your Internet Protocol (IP) address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever you visit the website, along with the time(s) of your visit(s) and the page(s) that you visited. We use your IP address, and the IP addresses of all users, for purposes such as calculating website usage levels, helping diagnose problems with the website's servers, and administering the website. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites
  • Connected Mobile Communications Through highly selective and privacy compliant partners, Trifecta may also use connected mobile devices to extend the reach of their marketing and advertising initiatives to maximize relevance for the client experience. Mobile devices may have Cookies, but mainly use specifically anonymized device identifiers. Apple devices use the Apple ID for Advertising (IDFA) and Android devices user the Android Advertising ID (AAID). Unlike Cookies, IDFAs and AAIDs do not expire. Apple and Android customers must manually change their IDs on their specific devices, and may do so at any time.
  • Connected TV Communications: Through highly selective and privacy compliant partners, Trifecta may also utilize addressable TV integrations in our marketing and advertising communication tactics. Set-top boxes (cable boxes) are assigned Subscriber IDs that represent a customer’s viewership preferences in a privacy compliant and anonymous fashion. Unlike Cookies, these Subscriber IDs do not expire. Customers of these cable providers must inform their cable providers if they would like to opt-out of targeted advertising content.
  • Pixels: We, our service providers, and/or non-affiliated Third-parties, may also use so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some website pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about website usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to website visitors and may be associated with Cookies on the visitors' hard drives. Pixel Tags allow us to count users who have visited certain pages of the website, to deliver branded services, to provide online advertising, and to help determine the effectiveness of promotional or advertising campaigns.

Other Information 

  • Cookies: We, our service providers, and/or non-affiliated Third-parties, may use "Cookies" or similar technologies on the website. Please see our Cookie Notice (https://www.trifectanutrition.com/cookie-notice) for more information.
  • Information Obtained from Third Parties. We may also collect information made available through third-party platforms and apps (such as online social media platforms), through online databases or directories, or that is otherwise legitimately obtained. This information may be governed by the privacy notice(s) provided by the third party at the time of collection. We purchase marketing data about our customers from third parties and combine it with the personally identifiable information customers provide us, to offer advertising and products in which we think our customers will be interested. 

How Information is Collected

We use different methods to collect data from and about you including through:

  • Direct interactions with customers. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, via social media, live chat or otherwise. This includes personal data you provide when you: 
    • order our products online.
    • create an account on our website;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may collect this personal or non personal data by using cookies, server logs and other similar technologies. Please see our Cookie Notice for further details.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out: 
    • Data from analytics providers, advertising networks or search information providers (such as Google Analytics, Google (adwords), Microsoft (Bing), and Facebook).
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
    • Identity, Contact and Profile Data from social media providers (such as Twitter or Facebook) where you use these to correspond with us.

Use of Information and Legal Basis for Processing  

Purpose/Activity

Type of data

Lawful basis for processing including bases of legitimate interest

To register you as a new online customer and to administer such online account with us
  1. Identity
  2. Contact

Performance of a contract with you

To process and deliver your order including:

  1. Managing payments and fees
  2. collecting and recovering money owed to us
  3. dealing with any customer complaints, service requests, or refund requests. 
  4. where you have provided your e-mail address for this purpose, sending an e-receipt for your purchase
  1. Identity
  2. Contact
  3. Financial
  4. Transaction
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to recover debts due to us and to manage customer relationships and to remunerate our third party traffic providers)
  3. Necessary to comply with a legal obligation

To manage our online relationship with you which will include notifying you about changes to our terms and conditions or our privacy policy
  1. Identity
  2. Contact
  3. Profile
  4. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation

To manage our offline relationship with you which will include:

  1. Promotions and surveys 
  2. Notifying you about changes to our terms and conditions or our privacy policy
  1. Identity
  2. Contact
  3. Transaction
  4. Financial
  1. Performance of a contract with you
  2. Necessary to comply with a legal obligation
  3. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services (including customers' opinions of our products))

To manage and provide (where you have agreed to participate) certain discounts, a prize draw or competition
  1. Identity 
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  1. Performance of a contract with you
  2. Necessary for our legitimate interests (to study how customers use our products/services (including customers' opinions of our products), to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  1. Identity
  2. Contact
  3. Technical
  1. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
  2. Necessary to comply with a legal obligation

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  1. Techincal
  2. Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To record all of our incoming and outgoing telephone calls
  1. Voice
  2. Identity
  3. Contact
  1. Transaction

Necessary for our legitimate interests (to assist with the training of staff and with quality control)

To manage our business relationships with professional advisors, regulatory authorities, public authorities and others, which will include:

  1. assessing the suitability of any existing or potential supplier of goods and services to us, including undertaking appropriate background checks
  2. negotiating and entering into appropriate contracts for the supply of goods or services to us, carrying out any obligations under such contracts (including obligations of payment) and if necessary enforcing any such contracts
  3. undertaking on-going monitoring and management of our relationship with suppliers investigating any complaints or enquiries
  1. Identity
  2. Contact
  1. Business Contact

Performance of a contract with you

Necessary for our legitimate interests (to perform a contract with your organisation or business, to manage third party relationships, to run our business efficiently and profitably, to enhance, modify and improve our services and products, and to pursue our commercial objectives where this does not override your rights and freedoms as a data subject)

To enable you to participate in certain, a prize draw or competition

To ask you to complete a survey or provide feedback on our business or our products/services
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Transaction
  1. Marketing and Communications

Necessary for our legitimate interests (to study how customers use our products/services (including customers' opinions of our products), to develop them and grow our business and to market our products)

To  provide direct online marketing to you which will include:

Delivering relevant website content and advertisements to you and measuring or understand the effectiveness of the advertising we serve to you

Making suggestions and recommendations to you (on our website) about goods or services that may be of interest to you
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Transaction

Marketing and Communication

Technical

Necessary for our legitimate interests (to study how customers use our products/services (including customers' opinions of our products), to develop our products/services, to grow our business and to inform our marketing strategy)

To provide direct marketing communications by e-mail
  1. Identity
  2. Contact
  3. Profile

Usage

Marketing and Communications

Your consent

To automatically profile you as an online customer or potential customer
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  6. Technical

Transaction

Your consent

To track and follow-up on potential online sales (including check-out abandonments and basket abandonments) and to track response rates to promotions which includes cookie-based tracking
  1. Identity
  2. Contact
  3. Profile
  4. Usage
  5. Marketing and Communications
  6. Technical

Transaction

Necessary for our legitimate interests (to study how to improve online sales rates, to develop our products/services, to grow our business and to inform our marketing strategy)

We may also use Information we collect to detect, investigate, and prevent activities on our Sites that may violate our terms of use, could be fraudulent, violate copyright, or other rules or that may be otherwise illegal, to comply with legal requirements, and to protect our rights and the rights and safety of our users and others. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Information Sharing

We will share your personal information with third parties only in the ways that are described in this privacy statement. We do not sell, rent, trade, or otherwise share your personal information with third parties without first providing you notice and choice. We may share and disclose Information in the following ways or for any other purpose disclosed at the time of collection:

  • With your consent. We may disclose Information when you provide us with your consent to do so.
  • Legal and law enforcement purposes. We may disclose Information in response to legal process, for example in response to a court order or a subpoena, or in response to a law enforcement agency's request. We also may disclose such Information to third parties: (i) in connection with fraud prevention activities, (ii) where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, (iii) in situations that may involve violations of our terms of use or other rules, (iv) to protect our rights and the rights and safety of others, and (v) as otherwise required by law.
  • Change of control. We may transfer Information in the event of a business transaction, such as if we or one of our business units or our relevant assets are acquired by, sold to, or merged with another company or as part of a bankruptcy proceeding or a business reorganization.
  • Service providers. Our agents and contractors may have access to Information to help carry out the services they are performing for us, such as, but not limited to, creation, maintenance, hosting, and delivery of our Sites, products, and services, conduct marketing, handle payments, email and order fulfillment, administer contests, conduct research and analytics, or customer service.
  • We may disclose Information to affiliates. For example, we may share Information we collect with our affiliates to provide, improve, offer, market, and otherwise communicate with you about their own products and services. Our products and services may be developed, managed, marketed and sold by a variety of our affiliates. We share Information that may identify you personally internally among affiliates.
  • Business partners and third parties. We may also share Information with business partners and third parties (e.g., other companies, retailers, research organizations, advertisers, ad agencies, advertising networks and platforms, participatory databases, publishers, and non-profit organizations) that may want to market products or services to you. If we share personal information with such unaffiliated third parties for their own marketing purposes, we provide you with an opportunity to opt out of such uses either at the point of collection or through the choice mechanisms set forth in this Privacy Policy. To learn more about your choices, please see Choice/Opt Out below.
  • Sponsors and co-promotions. 
  • Advertising networks. We may share certain information with parties to provide advertising to you based on your interests.

Choice/Opt-Out We provide you with an opportunity to express your preferences with respect to receiving certain marketing communications from us, and our sharing of personal information with unaffiliated third parties for their direct marketing purposes. If you ever decide in the future that you would like to update these preferences, you may send us an email at info@trifectanutrition.com. You may also opt out of marketing correspondence from us by following the directions provided in the marketing message that you received from us. Where you opt out of all or any of these marketing activities, this will not apply to personal data provided to us for any other purpose, including as a result of a product purchase or other transactions. In particular, we will continue to send you transactional e-mails as required.

Correcting and Updating Your Personal Information Upon request we will provide you with information about whether we hold any of your personal information. If you wish to request access, or deletion of your personal information please contact us at privacy@trifectanutrition.com. We will respond to your request within a reasonable timeframe.

Linked Sites Some of our Sites contain links to other sites, including Social Media sites, whose information practices may be different from ours. Information you submit to other sites will be governed by the other sites' privacy policies and terms.

Testimonials We display personal testimonials of satisfied customers on our website in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at info@trifectanutrition.com

Security The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our website, you can contact us at privacy@trifectanutrition.com.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser

Notice to California Residents

If you are a California resident, California law may provide you with additional rights concerning Trifecta’s collection and use of your personal information. After reading this Online Privacy Policy, please click here to visit Trifecta’s California Privacy Notice (https://www.Trifectanutrition.com/ccpa-privacy-disclosure/) to learn more about your California Privacy Rights.

Notice to European Residents

Trifecta provides its European consumers with certain rights. To the extent required by applicable law, you have the right to: Request access to your personal data (commonly known as a "data subject access request"); Request correction of the personal data we hold about you; Request erasure of your personal data; Object to processing of your personal data in certain circumstances; Request restriction of processing of your personal data;  Request the transfer of your personal data to you or to a third party (data portability); Withdraw consent at any time where we are relying on consent to process your personal data. 

We will make a reasonable effort to comply with these requests as required by law. Please address requests and questions about this to privacy@trifectanutrition.com. Please use “GDPR Privacy” in the subject of your email and inform us what country you are a resident of.

Notice to Nevada Residents

We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by requesting that we cease calling you by contacting us directly and making such request in writing at privacy@trifectanutrition.com. Nevada law requires that we also provide you with the following contact information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number: 702-486-3132; e-mail: BCPINFO@ag.state.nv.us.

If you are a Nevada resident you may also request that we do not sell your personal information. If you are a Nevada resident and wish to make such a request regarding your personal information, please email us at privacy@trifectanutrition.com with “Nevada Privacy Request” in the subject of the email. 

Protecting Children’s Privacy Online

The Site is not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through the Site. We do not knowingly collect information from children under 13. Visit the Federal Trade Commission website for more information about the Children’s Online Privacy Protection Act (COPPA). If you believe that we have received information from a child or other person who is not of a majority age in their relevant jurisdiction, please contact us at our email or physical mailing address listed in the “Contact Us” section below and we will take all reasonable efforts to remove the information.

Contact Information You can contact us by writing or email us at the address below.

Data Privacy Officer

Trifecta Nutrition, Inc.

428 J St #800

Sacramento, CA 95814

info@trifectanutrition.com

530-564-8388

Call Monitoring: Please note that all calls with the company may be recorded or monitored for quality assurance and training purposes.

Please print and retain a copy of this privacy policy for your records.