Kyle leads all paid media and organic growth initiatives, including strategic planning, funnel optimization, referral programs, gifting and technical SEO. He leverages behavioral data, user research and sound business judgement to maintain a roadmap of future marketing initiatives. In partnership with Product and Business Intelligence teams, he develops tools and dashboards to benchmark, measure, and forecast KPIs. He also manages the Trifecta marketing technology stack, including Google Tag Manager and Google Optimize.